Zalando Event

SMALL STEPS BIG IMPACT EVENT

When Zalando sought to showcase their commitment to sustainability, they turned to INTROOUTRO to create an event that would make a statement. The bried was clear: spotlight their sustainable capsule collection in collaboration with the nine Nordic brands while sparking meaningful dialogue about eco-conscious innovation in the fashion industry.

The result was Small Steps, Big Impact, an exclusive event at SMK – Statens Museum for Kunst. Press, influencers, and POIs from across the Nordics were invited to an immersive experience featuring sustainability talks, brand interviews, and a dinner crafted entirely with reused materials.

The collection was brought to life through striking visual presentations, demonstrating efforts like reduced water consumption and the use of organic cotton.

More than an event, it was a milestone. Zalando firmly positioned itself as a sustainability leader in the Nordic fashion scene, igniting conversations that will resonate far beyond the museum walls.