Cartier Christmas Anniversary Celebration

A MAGICAL ICE RINK GRAND OPENING

To celebrate the Maison’s 5th anniversary in Copenhagen and the grand reopening of the iconic ice rink at Kongens Nytorv after 16 years, Cartier partnered with INTROOUTRO to craft a breathtaking Holiday spectacle. The brief was to create an event that would seamlessly blend Cartier’s signature elegance with the festive spirit, fostering local brand awareness while engaging the community in a meaningful way. INTROOUTRO was tasked with full-scale production, including set design, casting, permits, and guest management, ensuring every detail reflected Cartier’s sophistication and the magic of the season.

The event began with a stunning illumination of Hotel D’Angleterre’s Christmas facade, followed by a live choir performance, setting the stage for Cartier’s takeover of the ice rink. As 25 Cartier grooms formed a striking formation around the rink, the evening unfolded with a jazz performance curated by renowned Danish musician Jonas Krag, featuring eight musicians atop Cartier-red jewellery box stages. The experience was elevated by a graceful ice-skating routine set to a bespoke medley by composer Peter Jensen, blending the Maison’s holiday campaign music with a festive flair. Red lights washed over the ice, creating a radiant tribute to Cartier’s iconic color.

Along the way, skating tickets were handed out to children by Cartier grooms, fostering a sense of community and generosity.

By combining artistry, community engagement, and impeccable execution, INTROOUTRO delivered an unforgettable evening that amplified Cartier’s local presence and solidified its reputation as a symbol of elegance and tradition. More than an event, it was a celebration of luxury, culture, and the magic of Christmas.